Strategy is all a matter of perspective. The best ideas may be right in front of us. We simply have to look at them from the right angle. This is the core principle behind strategic consultation service Shift Paradigm. It’s also the slightly mind-bending premise behind our site—an experience in gently-tilted reality. Shift Paradigm sees the invisible problems dragging down company performance and manifests the innovative solutions hiding in plain sight. They needed a site to match their unique vantage. We built their new home based on a foundation of vivid, unexpected photography, merged with surrealistic, interlocking iconography—like M.C. Escher with business savvy. The site combines geometric sensibility with swift, angular movement, implying that the best next move for your business might be a clever side-step down the path less taken.