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Aramark Patient
menu Branding

Balancing innovative solutions and time-tested approaches to the delight of their customers.

  • What We Did
  • Branding
  • Brand Messaging
  • Illustration

Aramark provides food service, facilities and uniform services to hospitals, universities, school districts, stadiums and other businesses around the world. The food service giant was looking to put a fresh spin on its line of hospital menus, so they asked us to plate some branding ideas. We had two projects on the table—Aramark’s in-room patient menu, and their pediatric menu. We came up with Treat Yourself for the adults; Little Treats & Tasty Eats for the kids. The idea behind this project was not just a rebranding, but a total reconsideration of the hospital dining experience. For adults, this meant highlighting personal choice. For children, the goal was to put a happy face on hospital food.

We needed to create a whole new way of looking at hospital dining, so we gave Aramark a garden of fresh designs to choose from.

Unused Menu Concepts

Unused Menu Concepts

We helped Aramark create branding around its evolving menu and nutritional strategy with a crisp, bright look and an engaging personality.

Aramark asked us for a concept that makes hospital food fun for kids. The result—a cheerfully illustrated menu packed with familiar favorites.